So, I finally got around to watching Haru, KTO’s hallyu tourism campaign and I am sorry to say that it did not inspire me to visit Korea at all. To be fair, I thought the interactive element was quite clever (the movie contains tags that you collect to form a virtual guidebook. You need to watch it on the official website to do this though.) However Haru was so dull I stopped watching it midway through. Not even Kim Bum, who I adore, could convince me to finish it.