What Do You Live For?

Imagine this: you’re in your eighties and your body is on the verge of giving up on you. One of your buddies is already dead and it’s only a matter of time before you join him. So whatcha gonna do?

Well, if you’re a badass, you’ll round up your remaining friends and go on one final joyride.

If the clip below doesn’t bring a lump to your throat, you really ought to check whether your heart has been replaced with a lump of coal.

For those of you watching this for the first time, bet you didn’t think it was a bank commercial, huh? And if you’re wondering, it really is based on a real story, except that the actual group had more than 10 people, but a little poetic licence never hurt anyone. This ad was produced by Ogilvy & Mather for TC Bank and it’s a good thing we have YouTube because it was aired only in Taiwan. I think it’s safe to say that O&M succeeded in its goal here; if I were in Taiwan, I’d have signed up for a TC account right away.

And just in case anyone was wondering, the instrumental track is adapted from Chage & Aska’s massive hit single “On Your Mark”.

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